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Start leveraging the power of NEMRA University to onboard and train your employees, empower them to continue their education, and improve business efficiencies! For only $180/year (per user), you’ll get access to:
- Product training from the top manufacturers, all in one place.
- Handpicked training playlists, designed by NEMRA Reps to help you excel, stay current, and meet your business training needs.
- CEU-accredited courses to help you... Details
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The MOTF report aggregates essential insights from manufacturers to better understand their perspectives on the market, the channel, and their needs. It also offers valuable input on the key dynamics that will impact the manufacturer/manufacturer representative relationships in the coming years. Developed in partnership with Channel Marketing Group.
This report is FREE to all NEMRA Members, please sign in to receive the member discount. Non-Members are able to purchase this ... Details
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Receives full access to Demand Generation 8.0, Performance Driven Selling 1.0, Sales Management 4.0, Advanced Selling 1.0 and all additional content available through NEMRA University. (NEMRA University License Valued at $180)
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Get a new NEMRA U license for just $150. Add any individual Sales Mastery course for only $99. ( A value of $475).
Available courses:
Demand Generation – anticipate and shape customer demand
Performance Driven Selling 1.0 – sharpen skills and uncover opportunities
Sales Management – lead high-performing sales teams
Advanced Selling – master complex sales... Details
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NEMRA Lighting, in collaboration with the Illuminating Engineering Society (IES) proudly presents the Stepped Educational Curriculum, a structured, accessible pathway designed to elevate your lighting expertise, advance your lighting career, and position you as a leader in the lighting industry.
The Stepped Educational Curriculum features sequenced courses, and within each course topical modules, carefully curated by lighting experts, ensuring each step builds your... Details
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Independent manufacturer representatives play a critical role in how products move, gain adoption, and succeed in the marketplace — from training contractors and supporting distributors to protecting specifications and driving market development. Yet many rep–manufacturer relationships remain constrained by misaligned expectations, outdated structures, and uneven accountability. This resource challenges both sides to reset expectations, align responsibilities, and recalibrate the... Details
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NEMRA’s RepConnect Service is designed to connect manufacturers to NEMRA representatives in a professional and ethical manner--allowing them to advertise their products to fill open territories and build cost-effective sales organizations using NEMRA representatives. This service is available to both existing NEMRA Manufacturer Group (NMG) and non-NMG manufacturers who are working to qualify for NMG membership. The price for NEMRA/NMG Members is $395.00 (USD), and $995.00 (USD) for... Details
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What was considered “future-ready” five years ago is now simply the minimum requirement to stay in the game.
This white paper highlights that shift—and outlines what manufacturers now expect from high-performing representative firms.
THIS WHITE PAPER IS FREE TO ALL NEMRA MEMBERS
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The Rep of the Future™ study, the first in a series of NEMRA Insights, shares marketplace research gathered from manufacturer representatives, manufacturers and distributors. It is designed to give insight into what each member of the channel feels is needed for the manufacturer representative agency of the future to thrive.
This report is FREE to all NEMRA Members, please sign in to receive the member discount. Non-Members are able to purchase this report for $499.00, but... Details
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The 2025 Rep of the Future™ Report expands upon the foundation of the Five Pillars of Success—planning, product expertise, technology, marketing, and demand generation—which are now recognized as essential for every thriving rep firm.
This report is FREE to all NEMRA Members, please sign in to receive the member discount. Non-Members are able to purchase this report for $499.00, but must create a free account. Get your copy today!
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Warehousing is more than logistics—it’s a strategic market signal. For agencies that operate a warehouse, it reinforces local commitment, speed, and reliability. This playbook offers clear talking points and a practical checklist to position warehousing as a competitive sales and marketing advantage.
THIS WHITE PAPER IS FREE TO ALL NEMRA MEMBERS
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The Pillar of Planning is one of the most crucial of the 5 Pillars in the ROTF model. Succession planning is especially crucial for a Rep's success in the present and to ultimately thrive as a 'Rep of the Future'.
The SuccessIN™ Planning guide is designed to give insight into what succession planning is, why it’s crucial, the applicability to your business as a NEMRA member, and how to start building a SuccessIN™ Plan of your own.
Note: This guide is only... Details
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The debate between utilizing independent sales representatives versus maintaining a direct sales force is a critical consideration for manufacturers. This white paper examines the value proposition of
independent sales reps, focusing on cost efficiencies, market expertise, and scalability. Based on 2024 cost data, it provides an in-depth comparison to help manufacturers make informed decisions about their go-to-market strategies.
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